NEW MARKETING-CLOUD-EMAIL-SPECIALIST DUMPS EBOOK & VALID MARKETING-CLOUD-EMAIL-SPECIALIST EXAM ANSWERS

New Marketing-Cloud-Email-Specialist Dumps Ebook & Valid Marketing-Cloud-Email-Specialist Exam Answers

New Marketing-Cloud-Email-Specialist Dumps Ebook & Valid Marketing-Cloud-Email-Specialist Exam Answers

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q77-Q82):

NEW QUESTION # 77
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

  • A. Configure the filter DE to auto-refresh dally in properties.
  • B. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
  • C. Schedule an automation to refresh the filter activity each day.

Answer: C

Explanation:
Scheduling an automation to refresh the filter activity each day is the best step to ensure the data extension includes newly added records, as it allows the marketer to automate the process of updating the filtered data extension based on the latest data in the source data extension. The automation can run at a specified time or frequency, or be triggered by an event. Checking the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox or configuring the filter DE to auto-refresh daily in properties would not work for this scenario, as they only refresh the data extension when it is used as a target audience for an email send.


NEW QUESTION # 78
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

  • A. Single Send
  • B. Transactional Send
  • C. Multi-Step

Answer: C

Explanation:
Explanation
A multi-step journey is best suited to run a test between two different versions of an email, such as Einstein Recommendations versus static product recommendations. A single send journey can only send one version of an email to a single audience. A transactional send journey can only send transactional messages that are triggered by API calls or events.


NEW QUESTION # 79
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

  • A. Email Overlay View
  • B. Tracking Conversions Tab
  • C. Send Performance Tab

Answer: A

Explanation:
Email Overlay View is the area of the application that should provide the data on link performance for a specific email, including Total Clicks and Unique Clicks. Email Overlay View shows a visual representation of your email with metrics for each link, such as how many times it was clicked, by whom, and when. You can access Email Overlay View from the Tracking tab by selecting an email send and clicking on View Email Overlay. Send Performance Tab shows metrics for an email send, such as Sent, Delivered, Opens, Clicks, etc., but not for each link. Tracking Conversions Tab shows metrics for conversions that occurred as a result of an email send, such as purchases, sign-ups, downloads, etc., but not for each link.


NEW QUESTION # 80
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

  • A. The send is canceled when the approval is withdrawn.
  • B. The originally approved version of the email will be sent.
  • C. The Send is paused unit is approved again.

Answer: B

Explanation:
The originally approved version of the email will be sent if the approval is withdrawn after scheduling the send. The withdrawal of approval does not affect the scheduled send, unless the marketer cancels or reschedules it manually. [Source: Trailhead]


NEW QUESTION # 81
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

  • A. Import File Activity > Send Email
  • B. File Transfer Activity > Send Email
  • C. Import File Activity > File Transfer Activity > Send Email
  • D. File Transfer Activity> Import File Activity > Send Email

Answer: D


NEW QUESTION # 82
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